ironSource Aura from Unity is an on-device solution for promoting apps directly onto Samsung devices

95% of people download apps in the first 48 hours of device launch

Recommend apps during device setup

Aura meets users just as they’re unboxing and activating their new devices. With Unboxing, Aura offers an enhanced device setup experience, enabling users to discover and download the apps they love - like yours. This is a prime time in the device lifecycle, as users are highly engaged and more likely to try new apps.

Meet users throughout the device lifecycle

Throughout the device lifecycle, users have more chances to discover new apps.

Leveraging contextual triggers, Aura recommends relevant apps via App Discovery - for example apps that support the device’s new operating system or apps updated for the holidays.

Smart notifications drive smart marketing

Leveraging contextual triggers like interest in similar apps, date, and location, Aura displays smart notifications at a time when they’re most likely to convert.

The notifications are fully customizable to your own assets and messaging, functioning as a solution to create a fully branded experience that drives awareness and performance.

Improve decisions with full installs data

Get real-time campaign analytics, including delivery data in real time using the Aura Dashboard.

Kindly note that since we do not have a tracking partner, measuring in-app performance post install will not be possible at our end.